:root{
  --ink:#241a16; --ink2:#5b4d46; --mut:#8c7a70; --line:#f0e2d9; --bg:#ffffff; --cream:#fdf2ec;
  --coral:#ef6240; --coral-d:#d8512f; --coralsoft:#f2a184; --peach:#f8d7c4;
  --dark:#23150f; --maxw:1140px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Inter','Segoe UI',system-ui,-apple-system,sans-serif;color:var(--ink);background:var(--bg);line-height:1.6;-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
a{color:inherit;text-decoration:none}
h1,h2,h3{line-height:1.12;letter-spacing:-0.02em}
.btn{display:inline-block;background:var(--dark);color:#fff;font-weight:600;font-size:15px;padding:14px 24px;border-radius:40px;transition:transform .12s,background .15s}
.btn:hover{background:#000;transform:translateY(-1px)}
.btn-coral{background:var(--coral)}.btn-coral:hover{background:var(--coral-d)}
.btn-ghost{background:transparent;border:1.5px solid var(--ink);color:var(--ink)}.btn-ghost:hover{background:#fff}
.eyebrow{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--coral)}

nav{position:sticky;top:0;z-index:30;background:rgba(253,247,243,.9);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:70px}
.logo{font-weight:800;font-size:19px}.logo span{color:var(--coral)}
.nav-links{display:flex;gap:28px;align-items:center;font-size:14.5px;color:var(--ink2)}
.nav-links a:hover{color:var(--ink)}
.nav-cta{font-size:14px;padding:10px 18px;color:#fff}
@media(max-width:820px){.nav-links a:not(.nav-cta){display:none}}

.hero{background:linear-gradient(135deg,var(--coralsoft) 0%,var(--peach) 100%);border-radius:0 0 36px 36px;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:40px;align-items:center;padding:64px 24px 60px}
.hero .tags{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:18px}
.hero .tag{background:rgba(255,255,255,.55);color:var(--dark);font-size:12.5px;font-weight:600;padding:5px 12px;border-radius:20px}
.hero h1{font-size:50px;font-weight:800;color:var(--dark);margin-bottom:18px}
.hero p.lead{font-size:18px;color:#5a3d31;max-width:520px;margin-bottom:26px}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.hero .micro{margin-top:14px;font-size:13.5px;color:#7a5142}
.photo{position:relative;justify-self:center}
.photo .frame{width:420px;max-width:100%;height:520px;border-radius:24px;border:none;background:#e9b89f;display:flex;flex-direction:column;align-items:center;justify-content:center;color:#9a5c48;text-align:center;font-size:14px;overflow:hidden;box-shadow:0 24px 50px -20px #b5563a55}
.photo .frame img{width:100%;height:100%;object-fit:cover}
.photo .badge{position:absolute;bottom:-14px;left:50%;transform:translateX(-50%);background:#fff;border-radius:30px;padding:9px 18px;font-size:13px;font-weight:700;color:var(--dark);box-shadow:0 8px 20px -8px #00000030;white-space:nowrap}
.photo .badge b{color:var(--coral)}
@media(max-width:820px){.hero .wrap{grid-template-columns:1fr;text-align:center}.hero h1{font-size:36px}.hero p.lead{margin:0 auto 22px}.hero-cta{justify-content:center}.hero .tags{justify-content:center}.hero .micro{text-align:center}.photo{margin-top:10px}}

.stats{max-width:var(--maxw);margin:-30px auto 0;padding:0 24px;position:relative;z-index:5}
.stats-inner{background:#fff;border:1px solid var(--line);border-radius:20px;display:grid;grid-template-columns:repeat(4,1fr);gap:10px;padding:26px;box-shadow:0 18px 40px -28px #00000022}
.stats .n{font-size:28px;font-weight:800;color:var(--coral)}
.stats .l{font-size:13px;color:var(--mut);margin-top:2px}
.stats > .stats-inner > div{text-align:center}
@media(max-width:680px){.stats-inner{grid-template-columns:1fr 1fr;gap:18px}}

.channels{padding:40px 0 8px;text-align:center}
.channels .lab{font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--mut);margin-bottom:14px}
.channels .row{display:flex;gap:10px 28px;flex-wrap:wrap;justify-content:center;font-size:16px;font-weight:700;color:var(--ink2)}
.channels .row span.d{color:var(--coralsoft)}

section.pad{padding:78px 0}
.sec-head{max-width:700px;margin-bottom:44px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head h2{font-size:34px;font-weight:800;margin:12px 0 14px}
.sec-head h2 em{color:var(--coral);font-style:normal}
.sec-head p{font-size:17px;color:var(--ink2)}

.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:820px){.cards{grid-template-columns:1fr}}
.card{background:#fff;border:1px solid var(--line);border-radius:18px;padding:28px}
.card .ic{width:46px;height:46px;border-radius:12px;background:var(--cream);display:flex;align-items:center;justify-content:center;font-size:22px;margin-bottom:16px}
.card h3{font-size:18px;margin-bottom:8px}
.card p{font-size:15px;color:var(--ink2)}

.help{background:var(--cream)}
.help .cards{grid-template-columns:repeat(2,1fr)}
@media(max-width:820px){.help .cards{grid-template-columns:1fr}}
.help .card{display:flex;gap:16px;align-items:flex-start}
.help .card .ic{flex:0 0 auto;margin-bottom:0}

.edge{background:var(--dark);color:#fff;border-radius:36px;margin:0 16px}
.edge .sec-head{margin:0 auto;text-align:center}
.edge .sec-head h2{color:#fff}.edge .sec-head h2 em{color:var(--coralsoft)}
.edge .sec-head p{color:#d8c3b8}

.about .grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:center}
@media(max-width:820px){.about .grid{grid-template-columns:1fr;gap:28px}}
.about .ph{width:100%;aspect-ratio:4/5;border-radius:24px;background:linear-gradient(160deg,var(--peach),var(--coralsoft));border:none;display:flex;align-items:center;justify-content:center;color:#9a5c48;font-size:14px;overflow:hidden}
.about .ph img{width:100%;height:100%;object-fit:cover}
.about ul{list-style:none;margin-top:18px}
.about li{display:flex;gap:12px;margin-bottom:12px;font-size:16px;color:var(--ink2)}
.about li .ck{color:var(--coral);font-weight:800}

.faq-item{border-top:1px solid var(--line);padding:20px 0}
.faq-item:first-child{border-top:none}
.faq-item h3{font-size:18px;margin-bottom:6px}
.faq-item p{font-size:15.5px;color:var(--ink2)}

.final{background:linear-gradient(135deg,var(--coral),var(--coral-d));color:#fff;text-align:center;border-radius:36px;margin:0 16px 60px}
.final h2{font-size:36px;font-weight:800;margin-bottom:12px}
.final p{font-size:18px;color:#ffe7df;max-width:620px;margin:0 auto 8px}
.form{max-width:520px;margin:26px auto 0;display:grid;gap:12px;text-align:left}
.form input,.form textarea,.form select{width:100%;padding:14px 16px;border-radius:12px;border:none;font-size:15px;font-family:inherit;color:var(--ink);background:#fff}
.form button{background:var(--dark);color:#fff;border:none;cursor:pointer;font-weight:600;font-size:15px;padding:15px;border-radius:12px}
.form button:hover{background:#000}
.final .note{font-size:13px;color:#ffd8cc;margin-top:14px}

footer{padding:40px 0;color:var(--mut);font-size:14px}
.foot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

/* --- template-match hero --- */
.hero{position:relative;margin:14px;border-radius:30px;background:linear-gradient(135deg,var(--peach) 0%,var(--coralsoft) 60%,#ef9f7f 100%);overflow:hidden;padding-bottom:0}
.hero .hero-nav{display:flex;align-items:center;justify-content:space-between;padding:22px 34px;position:relative;z-index:3}
.hero .hero-nav .nav-links{display:flex;gap:26px;align-items:center;font-size:14.5px;color:#5a3d31}
.hero .hero-nav .nav-links a:hover{color:var(--ink)}
.btn-dark{background:var(--dark);color:#fff}.btn-dark:hover{background:#000}
.navpill{font-size:14px;padding:10px 18px}
@media(max-width:820px){.hero .hero-nav .nav-links a:not(.navpill){display:none}}
.hero-wm{position:absolute;left:0;right:0;bottom:-6px;text-align:center;font-size:135px;font-weight:800;letter-spacing:3px;line-height:1;color:rgba(255,255,255,.30);white-space:nowrap;pointer-events:none;z-index:0;overflow:hidden}
.hero-body{position:relative;z-index:2;max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:1.05fr .95fr;gap:24px;align-items:end;padding:14px 34px 0}
.hero-copy{padding-bottom:70px}
.hero-copy .tags{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:18px}
.hero-copy .tag{background:rgba(255,255,255,.6);color:var(--dark);font-size:12.5px;font-weight:600;padding:5px 12px;border-radius:20px}
.hero-copy h1{font-size:50px;font-weight:800;color:var(--dark);margin-bottom:18px;line-height:1.1}
.hero-copy .lead{font-size:18px;color:#5a3d31;max-width:520px;margin-bottom:24px}
.hero-copy .hero-cta{display:flex;gap:12px;flex-wrap:wrap}
.hero-copy .micro{margin-top:14px;font-size:13.5px;color:#7a5142}
.hero-photo{align-self:end;justify-self:center}
.hero-photo img{display:block;width:100%;max-width:530px;margin:0 auto;-webkit-mask-image:linear-gradient(to bottom,#000 90%,transparent 100%);mask-image:linear-gradient(to bottom,#000 90%,transparent 100%)}
@media(max-width:820px){.hero-body{grid-template-columns:1fr;text-align:center;padding-bottom:0}.hero-copy{padding-bottom:24px}.hero-copy h1{font-size:34px}.hero-copy .lead{margin:0 auto 20px}.hero-copy .hero-cta,.hero-copy .tags{justify-content:center}.hero-wm{font-size:64px;bottom:auto;top:6px}}
/* soft peach wash sections */
.help{background:linear-gradient(180deg,#fdf2ec,#fff)}
.about{background:linear-gradient(180deg,#fff,#fdf2ec)}

.channels .logos{display:flex;gap:16px 38px;flex-wrap:wrap;justify-content:center;align-items:center}
.channels .logos img{height:27px;width:auto;opacity:.55;transition:opacity .2s,transform .2s;filter:saturate(.2)}
.channels .logos img:hover{opacity:1;filter:none;transform:translateY(-2px)}

.edge{padding-top:60px;padding-bottom:60px}
.final{padding-top:64px;padding-bottom:64px}

/* ---- interior pages ---- */
.pagehead{position:relative;margin:14px;border-radius:30px;overflow:hidden;background:linear-gradient(135deg,var(--peach) 0%,var(--coralsoft) 65%,#ef9f7f 100%)}
.pagehead .hero-nav{display:flex;align-items:center;justify-content:space-between;padding:22px 34px;position:relative;z-index:3}
.pagehead .hero-nav .nav-links{display:flex;gap:26px;align-items:center;font-size:14.5px;color:#5a3d31}
.pagehead .hero-nav .nav-links a:hover{color:var(--ink)}
@media(max-width:820px){.pagehead .hero-nav .nav-links a:not(.navpill){display:none}}
.pagehead-body{max-width:var(--maxw);margin:0 auto;padding:26px 34px 60px;position:relative;z-index:2}
.pagehead h1{font-size:44px;font-weight:800;color:var(--dark);margin:10px 0 14px;max-width:780px;line-height:1.1}
.pagehead p.sub{font-size:18px;color:#5a3d31;max-width:660px}
@media(max-width:820px){.pagehead h1{font-size:32px}}
.split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
@media(max-width:820px){.split{grid-template-columns:1fr;gap:28px}}
.split .ph{width:100%;border-radius:20px;overflow:hidden;background:#f5d9c8}
.split .ph img{width:100%;display:block}
.steps{counter-reset:s;display:grid;gap:16px}
.step{display:flex;gap:16px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:16px;padding:22px}
.step .num{flex:0 0 auto;width:34px;height:34px;border-radius:50%;background:var(--coral);color:#fff;font-weight:700;display:flex;align-items:center;justify-content:center;font-size:15px}
.step h3{font-size:17px;margin-bottom:4px}.step p{font-size:15px;color:var(--ink2)}
.article{max-width:760px;margin:0 auto;padding:56px 24px}
.article .meta{color:var(--mut);font-size:14px;margin-bottom:18px}
.article h2{font-size:26px;font-weight:800;margin:34px 0 12px}
.article h3{font-size:19px;font-weight:700;margin:24px 0 8px}
.article p{font-size:17px;color:var(--ink2);margin-bottom:16px}
.article ul{margin:0 0 18px 22px;color:var(--ink2);font-size:17px}
.article li{margin-bottom:8px}
.article blockquote{margin:22px 0;padding:14px 20px;border-left:3px solid var(--coral);background:var(--cream);color:var(--ink);font-size:17px;border-radius:0 10px 10px 0}
.footlinks{display:flex;gap:22px;flex-wrap:wrap}
.footlinks a:hover{color:var(--ink)}