The senior person, doing the actual work

I went deep on the part most marketers avoid

I’ve spent over a decade running app and full-funnel user acquisition across fintech, financial services and consumer apps in the GCC, hands-on across Meta, Google UAC, TikTok and Snapchat. Along the way I specialised in the layer most marketers route around: measurement. MMP and attribution, event optimisation, SKAdNetwork, and lifetime value by channel.

That’s where I’ve seen the biggest budgets quietly won and lost. Plenty of teams can launch campaigns; far fewer can tell you, honestly, which channel is bringing users who convert and stay. I built my whole practice on being able to answer that question with numbers that hold up.

I work with a small number of app companies at a time, directly. No account manager, no junior, no hand-off, just senior judgment on every decision, in both Arabic and English markets.