Free · one 20-minute call · genuinely useful either way

A senior second opinion on your app’s growth. Free.

Send me your app and I’ll show you where your user-acquisition budget is leaking, and the first changes I’d make, before we’ve ever spoken. If we never work together, you still keep everything.

+70% onboards YoY ~6× paid installs 20,576 onboards in six months MMP-verified numbers
01What you get

Three things, all yours to keep

The same first pass every paid engagement starts with. Yours free.

See the three case files →

A A senior read of your live setup

Before we talk, I go through your store listing and your live ads the way I would for my own account: what’s running, what’s fatiguing, what the public data says about where users leak.

B A short working call

20–25 minutes through your funnel, tracking and measurement together, the parts public data can’t show. You talk, I diagnose. No slides, no deck.

C Your first moves, prioritised

The specific changes I’d make first and why, in plain language you can hand to your team. If there’s a fit we can talk next steps; if not, you keep the lot.

02How it works

Four steps, no pressure

STEP / 01

You send your app

The name or store link, plus your rough monthly spend if you’re comfortable sharing it.

STEP / 02

I review it up front

Store page and live ads, before we even talk: what’s publicly running and how it’s set up.

STEP / 03

A short call

We go through funnel, tracking and measurement together, so I can see what public data can’t show.

STEP / 04

Your first moves

The specific changes I’d make, prioritised. Fit or no fit, the insights are yours.

03What I look at

The places budget usually leaks

01 Creative strategy

Angle diversity, fatigue, and the tests that aren’t running yet.

02 Channel & objective setup

Whether you’re optimising to installs or to the events that actually matter.

03 Attribution & tracking

MMP and SKAdNetwork setup, and whether you can trust your numbers.

04 LTV by channel

Which channels bring users worth keeping, and where the budget should go.

05 Store / ASO alignment

Whether your store page delivers on what your ads promise.

06 iOS vs Android

Where one platform is quietly dragging the other down.

04Fit check

Worth your time if…

This is for you if

  • You’re already spending on app user acquisition and want it to perform
  • Spend went up but quality users and revenue didn’t follow
  • You can’t fully trust your numbers since the iOS privacy changes
  • You want a senior read before committing to an agency, a hire, or more budget

Probably not for you if

  • You haven’t launched yet, or aren’t spending on acquisition at all
  • You’re looking for full-service creative production
  • You want someone to just “run the ads” as cheaply as possible
05Request it

Request your free review

Tell me about your app and I’ll get back to you to set it up. The more context you give, the sharper the review, but a store link alone is enough to start.

  • Reviewed personally by me, no junior, no automation
  • Held to the same standard as the verified numbers on the homepage
  • If I don’t think I can help, I’ll say so and point you somewhere useful
  • And if we go further, the paid audit is guaranteed: don’t find it worth it, don’t pay.
MMP-verified proof · see the case file on the homepage
App Growth Review · requestFree · no pitch

No pitch. I take a small number of clients at a time, and reviews are done in the order they arrive.
I usually reply within 2–3 business days.
Request my free review